Everybody knows that selling is an important skill, like driving, swimming and cycling. If we can learn to drive a car, swim or cycle, we can learn to sell effectively. Great Salespeople are NOT born but trained. The myth of a natural born salesperson is debunked daily by unassuming sales champions. There are salespeople who are extrovert as there are who are introvert. Most people knows of at least 1 person who started as a reluctant sales person, with none of the “natural” selling abilities but was trained, coached and sold his/her way to success. Sales is the most natural skill every human learns from birth. Every baby knows to sell is to survive, they sell the pleasure of their smile or the pain of their cry to their carers when they want something. Everyone sold some idea to a friend or family at some point in their lives. Every employee sold the idea of being hired during the interview. What is less understood is the decision-making process.